Written on May 23, 2013 by  /  with no comments  /  in the Direct Navigation category.

The Etymology Of Domain Name Usage

Gasoline sold for around $1.25 per gallon.  Motorola rolled out their first cell phone products publically. And the domain name system was rolled out onto ARPANET courtesy of IETF.  1983 was probably a blur for many people, yet for Bill Gates and other major upcoming technology innovations, domain name introductions paved the way for our current internet. If you’d ever wondered why people dial virtual websites comprised, for all intents and purposes, of pixels, perhaps you’ll find fruition in reading the etymology of domain name usage further.


Domain names are concatenations, or chains, with each have specific meaning.  First, you begin with the simplistic label, www – this simply identifies what planet you’re on (the World Wide Web).  Next, you’ll have a subdomain node, identified as yourname. Finally, you’ll have the top-level location property, like .com.  Each chain gets divided by periods, and can extend up to 127 levels (a rarity).  The entire syntax cannot exceed 253 ASCII characters, making the extension of 127 levels rather difficult.  Currently, it’s believed that over 1,400 primary domain identifiers will be registered by 2014 with thousands of applications being submitted daily for newer extensions.

Current Hierarchy Of Importance

Just a decade ago, you had three major TLD’s, or top level domains, which dictated your business intent.  Commercially related material or businesses were allotted .com, those running off networks or operating as an open network of users were allotted .net, and nonprofits or other worthwhile organizations were given .org.  To this day, owning these three domains does provide some business clout, yet with many more extensions coming out, their importance is slowly dwindling.  With an expected overhaul forthcoming from Google, what domain name extension you own may have little importance anymore when trying to gain business visibility.

Interesting Domain Name Factoids

Two of the top 10 all-time most expensive domain name sales are credited to 2 major products oversold, heavily advertised and rake in the billions annually: Insure.com ($16M) and Sex.com ($13M).  The longest domain name in the world (but ineligible for Guinness entry) is right here.  Over 215 million TLD’s are in existence today across the internet, yet 21% of all these domains are parked pages meant for monetizing traffic.  Is .net the second most popular domain extension worldwide?  Nope.  Taking second place is .de, the country specific domain for Germany.

What’s Coming Next?

Imagine typing into your address bar virtually anything you wanted, and it was there – like chocolate.candy or nike.air. That’s the direction the several hundred thousand applications ICANN has right now intend to go.  Although numerous applications will get rejected, some may actually make their names stick within several years; mainly music moguls, entrepreneurs and large corporations with widely accepted brands.   Some interesting ICANN applications include .AARP, .ABUDHABI and even .DEATH.

Although domainers find plenty of excitement selling, buying or monetizing their registered domains, Google’s new rules may actually have these investors rethinking their strategies.  At the end of the day, our internet has become one fierce domain driven society where what you type, and when, could actually make or break your business.

Roger Klawinksi is a domainer and freelance writer who uses NameFind.com to find new business domain names and online marketing tips.