Written on January 10, 2013 by  /  with no comments  /  in the SEO category.

The 30-Minute On-Page SEO Checkup

It’s never a bad idea to run a quick diagnostic on a website to check if all On-Page SEO efforts are aligned with Google and Bing. If you’re like most SEOs these days your’e probably spending a majority of your time trying to acquire links. But in doing so don’t forget your On-Page priorities.

Here’s a quick 30-minute On-Page SEO Checkup that I do from time to time on my websites.

Note: typically I’ve already taken care of all the “big things” when it comes to on-page which means I’m usually looking for small, low-hanging fruits during these checkups. Small wins if you will. This process focuses on finding those “small wins.”

14 Steps. 30 Minutes.

Step 1: Evaluate Crawl Errors in GWT (google webmaster tools)

Step 2: Evaluate HTML Improvements in GWT

Step 3: Use the “Fetch as Google” tool to evaluate your site in GWT

Step 4: Run a site:{yourdomain.com} in Google and evaluate those pages that are/are not indexed by Google

Step 5: Double-check your Robots.txt file to make sure there aren’t any problems

Step 6: Double-check your XML Sitemap to make sure there aren’t any problems

Step 7: Test your sites loading speed using tools.pingdom.com and whichloadsfaster.com

Step 8: Check your site for sitewide internal links in the footer, sidebar etc. that could be hurting you

Step 9: Double-check your entire site for duplicate content (think canonical urls)

Step 10: Evaluate your site for Rich Snippet opportunities or double-check to make sure your rich snippets are working correctly

Step 11: Check your site for robots=noindex opportunities

Step 12: Check your site on iOS and Android. Both phones and tablets. Are you optimized for these platforms?

Step 13: Make sure the Google Analytics script is firing on all pages, posts etc.

Step 14: Evaluate your top “landing pages” in Google Analytics for possible Page Title opportunities

I’m sure if you want to be picky… you could point out many other items that could be included in this list. But I have personally found this list of 14 steps to be most helpful and optimal for me in running an efficient on-page optimization audit on a regular basis.

I’ll typically repeat this process every month.

Now, manage your tasks in order of priority

Next comes the tricky part. Once you have run your 3o-minute audit you will now have a new laundry list of SEO tasks you will need to fulfill on. It’s critical that you prioritize these new tasks in the order of “most impactful.” This of course will be very subjective (not necessarily objective) by what you “the expert” consider to have the most impact.

Trust your instincts on what you believe to have the biggest impact.

Start from the very top of your new list and work your way down, tracking your results as you go. The better you prioritize your tasks the more success you will have with this process.