I came across a cool free web 2.0 type service on the internet for business people looking to give their 2 or 3 minute pitches. Think of it as the “Youtube” for the 3 minute pitch. Users can create a free account, and upload videos of them or their business staff giving 3 minute marketing pitches to help attract more business to their company. It’s a fantastic idea and should work very well. I have been to many business 2 business meetings and have seen how effective it can be to network market to businesses through these types of pitches. Finding a way to do that on a global scale will help small businesses gain an advantage over their competitors. By the way, in case you were wondering, the name of the site is vator.tv and I highly recommend yodu go and create yourself an account.

If you are looking for a simple, cost effective, and time efficient approach to better advertising your product and/or service you need to go to this site and create an account. Think of it as Open Source Network Marketing! That’s right, you heard that term mentioned here first! Go check out vator.tv today!

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In case you are asked to write press releases like I have had to lately, I have some information that you might find helpful. ShoeMoney is a blog I read often and refer to for great information. The author gave a good little template for writing press releases. The name of his post was titled “A Guide to Press Releases for Bloggers” but I think you will find this helpful even if you are not a blogger.

“Template
Title [Something Short and Sweet]

Description [ 2-3 Sentences About What the Press Release is about. A short summary

City, State, Date – The first paragraph should answer the following questions: who, what, where, when, and why? If you include those 5 elements, you have a great press release introduction. Who is the press release about, what is it about, where and when did the event take place, and why is it significant.

The second paragraph of the press release should expand on the topic of the press release. If you launch a product, give a description of the product and why it is the best. If you launched a new section of a website, tell why people should read it and what they can find there.

“Next, you want to include a quote from a company official / site founder.”
This paragraph should include information on pricing [if applicable] and expand on any information from the quote or in the second paragraph of the release. Product availability should also be here if it has not already been mentioned. [again, only if you are selling a product].

“Here you want a quote from an industry expert or a satisfied customer”
Finally, end the press release by a few sentences on a website that they can visit for more information.

### [Ends the Press Release]

For Additional Information, Contact
Contact Name:
Company Name
Telephone Number
Fax Number
Email Address:

[The contact information will help news sources contact you for more information. Most online press release distribution outlets also require you to enter this information in separate fields when submitting the press release.]“

I think you will find, like me, that this can be a very helpful template in writing a press release for your company and/or employer. Hit me up with some feedback if you have any on this template or what better ones you many know of.

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