I am currently reading a book called Naked Conversations by Robert Scoble and Shel Israel and is a terrific read, especially for those hungry small business owners looking for an extra edge over the competition. It covers less about the technicalities behind blogging and more about the methodologies behind it. It discusses reasons why businesses should blog and some thoughts on what approaches they could possibly take. I have not yet read the whole thing. I’m currently on page 82 and have already learned a ton. I do highly recommend it however. You can get it from amazon.com or any of your local bookstores.

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