Sugar CRM has a new studio feature for the administrator that allows easy customization of the various fields and tabs in your sugar installation. This is a terrific feature because it allows each installation of Sugar to be custom to each individual business. Since each business has it’s own workflow’s and way’s of performing business, this ability to customize the CRM is vital. The problem you run into is when companies claim to have a “one size fits all” approach to CRM and try to force you into their way of doing it. Every business and it’s owner have their own specific way of performing business and that is how the CRM for that business should be setup.
This is however, not an easy demand to supply for developers because CRM’s are generally pretty large applications. Businesses want their CRM and “they want it now”, while programmers are hustling trying to accommodate their needs as fast as they can. My consulting firm eVolve Internet Consulting, has had much success as of recently in customizing Sugar CRM for our clients, then training them on how to use the system. Because the Studio feature is so easy to use and simple to understand, we are able to customize and entire CRM in a matter of hours for our clients. Then we can spend more time on training them on the system, rather than developing it. The customer walks away happy and satisfied with a product that they are confident in and know how to use. This Studio feature is yet another reason why I recommend Sugar CRM as the CRM of choice above all others.
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