Written on January 4, 2011 by  /  with 6 comments  /  in the Site Conversion, Web Analytics category.

A Common Sense Review of the Unbounce Landing Page Platform

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WordPress + Dreamweaver + Google Website Optimizer = Awesome

Sound cool? Yeah, you bet it does. For those who still aren’t convinced, let me show you why people like you and me need Unbounce:

I am a Marketer.

Like most marketers, I am constantly trying to think of new ways to improve my landing pages. A/B testing is essential in this process. Unbounce allows you to set up A/B tests and optimize your landing pages for your specific audience without having to call IT. Not only will you improve conversion, you’ll also have data to back you up; it’s all about the numbers. Access your test stats in real-time and make real-time adjustments to your pages.

They’ve made the whole process incredibly simple. You can check out their tutorials to see what I mean. Seriously, anyone can use this tool effectively and efficiently.

Here is a snapshot of their A/B Testing Platform

I am NOT a Programmer.

For all you ITers, I’m just going to lay it out there. For the most part, I don’t like talking to you. We’re usually speaking different languages and frustrating the crap out of the other with every conversation. Unbounce allows me to avoid those conversations altogether. I can launch, test, and optimize pages without calling you. Sorry, I don’t need you anymore.

For you online marketers working from home who don’t know programming, this feature is absolutely essential. Stop outsourcing your development and get everything done in one place without feeling dependent on others for deliverables.

I am NOT a Designer.

You can probably tell good design when you see it. However, if you’re like me, you probably don’t know how to produce it. Unbounce has great landing page templates based on best practice and success. You can use one of their templates and alter color schemes and styles or start from scratch using their building blocks and principles.

Their landing page templates are great, especially for people creating a landing page for the first time. They’re super basic but have all the principles to create a great form page. I love the simplicity of these pages. Even if you’re not going to use Unbounce, take notes on their template layouts, they’re solid.

I am NOT a Conversion Expert.

I’d like to be. I’m working on it, but right now I have to rely on other people who know more than me. What’s great about Unbounce is that all of their templates are specially designed for conversion. Their layouts lead the users’ eye through the information they need and then to the form. It’s crazy important to make sure your users know why they are filling out your form. It seems obvious, but a lot of people still don’t know how to do this well. These template layouts take the guesswork out of creating conversion points and allow you to just worry about your copy.

I am NOT a Statistician.

Since I’m not a statistics whiz, I need a tool to allow me to get the information I need to make informed, number-centric decisions to improve my marketing plan. Unbounce is that tool. It makes it easy to understand how my landing page changes affect conversion, making it easy for me to take the next step. The best part: it’s all in real time. I get results as they happen, so I can make immediate changes.

Everything you should be taking into account when creating a landing page has already been addressed by Unbounce. All you have to do is plug in copy and reap the benefits.

A Guest Post written by the talented and genius Cari Stewart. Cari has a degree in Advertising with a music minor, of course. She’s had stints in media buying, buzz marketing, online PR, and hardcore drumming. Cari can be found doing all of those things on her blog, Twitter, and various other locations on the Interwebsites.

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