Prosper202 is a PHP application that you can host on your own server that gives you a tool to track your PPC campaigns. You can track multiple PPC accounts such as your Google Adwords, Yahoo, and MSN adcenter campaigns. What specifically do you track you ask? Well you can track multiple things, but the most important being the tracking of your Top Performing Keywords! The Tracking202 application tells you which keywords are actually making you money and which ones are losing you money. This way you can weed out all the under performing keywords. In other words, with your PPC campaigns you are used to being able to track the following:

1. Ad Impressions
2. Clicks on those impressions

Then you are basically blind from there until the visitor actually hits your website/landing page. Then you are able through analytics and your own calls to action what the visitor does on your site. But what about in between? Of the visitors who actually did what you wanted them to do on your website/landing page, you have no way of telling what keyword they came from. Understand? That’s where this application comes into play!

This is not the only feature Prosper202 has however. There are a few others and I would like to mention those as well. As mentioned on prosper202.com here are a few other features:

Track every PPC network

Most of the current tracking programs out there don’t have nearly as many features as T202. Plus they can only track a few of the bigger PPC networks such as Google Adwords, Yahoo Search Marketing and MSN Adcenter. With T202, you can track any network, big or small. And unlike PPC networks, T202 tracks clicks in real-time-you see every click as it happens.

EPC Calculator

Changes you make to your templates or entries are reflected immediately on your site, with no need for regenerating static pages.

Prosper202 Pages

T202 maximizes EPC (Earnings Per Click) calculations. How would you feel if you knew exactly what you needed to bid for a keyword for it to be profitable? Then you could adjust your bids accordingly and turn a profit within seconds. It will tell you your EPC per keyword, per Text Ad, per Referer, per PPC account and much more.

Spy View

Probably everyones’ favorite feature. Spy view is a feature you will only find on T202. With Spy View, you can see real-time actions your visitors make with your ads.

Keyword Cloaking

T202 gives users the ability to cloak their keywords from advertisers and affiliate networks-so all of your top-performing keywords are a secret. Why risk your Affiliate Manager or the Advertiser finding out your best keywords, copying them for their own campaigns, and putting you out of business?bTo be successful at Affiliate Marketing you must track your keywords and they must be cloaked.

Direct Linking or Landing Pages

T202 works with direct linking through PPC campaigns or with your own landing pages. Now you can track whether your campaigns profit more with direct linking or landing pages.

So download this application and give it a shot. You will want to make sure you follow the installation instructions very carefully as this app can be a little tricky to install. I was able to install it on a Dreamhost account without any problems so that is the only host I can currently recommend. Good luck and any feedback on the app would be greatly appreciated. Let me know how it works for you! I will be working with this app for the next several weeks and will have some more information for you guys in the coming weeks!