In an ongoing effort to help people realize the value in using the FREE Website Optimizer tool from Google, I’m compiling a list of popular sites/companies utilizing Website Optimizer. These companies see value in using this tool and so should we. The concept of A/B Testing is by no means a new thing. But the tools available to us from Google are and they create a new horizon of opportunity for our websites.

So far I have found 10 popular websites using Google Website Optimizer. I plan on adding to this list weekly. If you have any that you know of please leave a comment below and I will add them to the list.

1. MailChimp

2. SquareSpace

3. ZenDesk

4. Dreamhost

5. SiteSell.com

6. 1-800 Flowers

7. Outrigger Hotels & Resorts

8. Famous Footwear

9. Western Governors University

10. Booking.com

FYI: I found this by simply viewing the source code of these sites and searching for “google” until I found either the tracking or conversion scripts from Google’s Website Optimizer. This is how I was able to confirm that these sites are using this tool.