Blogging is no simple business. Well, let me rephrase that. Successful blogging is no simple business. Blogging successfully takes quite a bit of time and effort. Many people enter the blogosphere thinking that creating a successful and profitable blog takes a little bit of knowhow and a knack for writing. Of course, these two traits are no doubt endlessly important in blogging, but they are not the endpoint. Truly successful blogging takes an ability to write and produce regularly, strong web design, marketing incentives, and a significant amount of patience. However, even the strongest and most successful of blogs get tired and bogged down at times. Regular revamping is a necessary element of blogging. Not only does a revamp help you become re-inspired by your work, it can also help you drive more traffic to your site. The fact is, if you are bored with your own blog, your followers [...]

Working at a “corporate” type job is blasphemy to an Entrepreneur. But I must say from personal experience that there are huge advantages to working for a corporate company, even as an Entrepreneur. There are both life and professional lessons to be learned in the process. Over the past 2 years I have had the privilege of working for a fantastic company 1on1 Marketing. One of the best experiences of my life! After having just recently left the company to move on to other opportunities I wanted to share with you some important lessons I learned there that have changed who I am forever. 1. Solving Problems Is Really About Solving People Problems I know, I know. You’ve probably already read this in a little book called Switch. Maybe I stole a chapter from that book for this blog post. But it’s true. My corporate job taught me through experience that “what [...]

Conversion rate optimization has been a common topic for quite some time in internet marketing. But with blogs? Not so much. Many marketers still consider blogging a good strategy, but not one that is super-effective at generating large amounts of business. This is so not true. The truth is that your blog CAN be a converting machine. The trick is a) you have to create amazing value for your readers and b) you have to actually no how to increase your conversion rates. That’s why i’m here to help. Because I basically have no life (jk) and spend 3/4 of my life on the web… I am able to find the time to read and research thousands of articles across many topics. In the past year conversion rate optimization or CRO has been a major source of curiosity for me. I’ve come across some amazing resources in my journey and [...]

With more Google Panda updates coming out lately and seeing some of the data that is resulting from it  from other SEO’s, it really had me thinking more and more about Bing. We (the people) need Bing to succeed! We need Bing to compete with Google when it comes to Search and take up more and more of search market share. Here are my 5 reasons why: Reason #1. Google is overly promoting it’s own properties & content pushing out brands that are in competition with them. Reason #2. Google has no real incentive to drastically improve it’s algorithm a.k.a Batman needs a Joker to keep the story interesting. Reason #3. There’s a desperate need for 2 Search strategies i.e Trust & Authority vs. Social Emphasis. Aged/Linked content vs. More Up-To-Date content etc. Reason #4. To prevent future AntiTrust cases against Google a.k.a “the secret sauce is too good!” This [...]

There’s plenty of SEO tactic propaganda out there, but the following are surefire SEO tactics that will drive traffic to your site: Put Together a Comprehensive List of Keywords and Keyword Phrases Don’t do this off the top of your head. Instead, use a keyword generating tool that will do the following: List the most common keywords and keywords phrases searched for your topic Rank the keywords according to how many searches each keyword or phrase generates You’ll also want to use a tool that will evaluate your site’s rankings for keywords. Use a tool that will do the following: Tell you want place and page you rank for each keyword or phrase for Google, Yahoo, Bing, etc. Tell you how much competition there is to rank for that keyword phrase Use these tools to come up with a list of keywords and phrases. Then rank the keywords and phrases [...]

Which Is More Important To You? I’ve presented this question to many of my friends and business colleagues recently out of pure curiosity. Mostly because there really is no right or wrong answer here. It’s not as black and white as it may seem. Let me give you an example. Mark Zuckerberg founder and CEO of Facebook.com and Matt Mullenweg founder and creator of the WordPress CMS. Both figures when it comes to the internet, are widely known and influential. Example #1: Mark Zuckerberg – Making Tons of $ Mark Zuckerberg has created an online empire with Facebook.com. The #1 Social site in the entire world has even at times surpassed Google in monthly usage. With more than 800 million active users and an estimated $4.27 Billion in revenue for 2011, Mark’s global reach and influence has clearly spanned the globe. Long story short… Mark has changed and arguably even [...]