As a person that runs a website, one of your goals in to get the reader to stay on your web site as long as possible. This means that you want them to click on as many internal links as possible – something the new Panda update really enjoys in web sites. This will no doubt, come with a little bit of trial and error – as 99% of everything does on the Internet. But as you go to different websites throughout the day, you begin to realize something.

People come to your website for many different reasons. One person may have found your website through the SERPs. That person may be there to learn something, be entertained, or simply just pass the time.

Another person may have reached your website through a different venue (perhaps an online forum or a blog comment). This person may not be at your site for any of the same reasons. They might not be there to read your articles. Heck, they might only be there to find out who you are and where you come from. OR they might even just be there to contact you. There are a million different reasons why one might come to your website.

The question is, are you optimizing for all of them? Or are you only optimizing for the person that comes to read your site for the articles on the niche that your website covers.

Post Panda, you want to make sure that every single visitor stays on your website as long as possible; Even if they are coming for different reasons.

One great example is the niche of People that are coming to your site that want to do guest posts. Whether you like it or not, in the world of SEO, many webmasters are going to be coming to your site for the sole purpose of thinking about how it could benefit their site.

What you basically want to do here is optimize your contact, about us, and guest posting pages so that they have a good flow between them. You may even want to set up multiple pages for each page, so that the person will have to go through two different pages to get all of the information you would like to give them.

There are many great examples of authority sites that do this. Check out some of them, and you will find that, if you aren’t there to learn from what they have to offer, then they are still going to get you to stay on their website as long as possible. That is good SEO, and SEO that works!

This article was written by Philip Russell. Philip helps to run and maintain a link building service over at www.inetzeal.com. He enjoys writing articles about SEO, and has been working in Internet marketing for the past 3 years.