5 landing pages specifically designed for generating leads. In part 2 of this ongoing series of blog posts, I show you 5 specific landing pages that get the job done and look good doing it at the same time. All 5 span different industries. Let’s start with the University of San Francisco.
Lead Form Landing Page Inspiration Part I
Lead Form Landing Page Inspiration Part III
University of San Francisco
There isn’t really anything too special with the top half of this landing page. But below the fold is a masterpiece. A nice video on the left to show some more visual content. Some good looking icons that help break up the various sections of the content. Some large titles to break out the most important items. Add that to a nice light and clean layout and design and this page is a lead capturing monster!


Alarm Zone
I’m a big fan of tables that contain data. This page does a great job of comparing its services to competitors. This table really helps paint the picture for the visitor of what you get with Alarm Zone and why you should choose them over someone else. Although the page is a little busy, it’s easy for the customer to see that they get free keychain remotes and that it’s easy to get a free quote.

Silverpop
This is a very simple landing page. The tactic I wanted to point here is the concept of using content to help increase lead conversion. Often times people get obsessed with the use of images and flash, but sometimes simple paragraphs of content can perform just as well. Especially when written and broken up correctly.

iContact
A few things to point out here. 1st take a look at the content right above the lead form. “Join 50,960 Customers and 463,970 Users!” This is a great tactic for helping your visitors understand the legitimacy of your product and/or service. If it has legitimacy of course. 2nd thing to point out is the use of a Headline and Sub-headline. This page is a great example of how you can properly use 1 large headline followed up with a smaller headline to help communicate a specific message.
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Rackspace
This is one of my favorite landing pages. Every time I look at it I feel jealous that it’s not me who created it. What needs to be said about this page? Nothing really because it speaks for itself. Take a look at it and let me know your thoughts of it. Who wouldn’t hit that green “Begin Free Trial” button? I know I would!


Stay tuned for Part III of this ongoing series. In case you missed Part I you can click here to read the article. Any landing pages for lead generation that you like? Any thoughts?

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