With more Google Panda updates coming out lately and seeing some of the data that is resulting from it  from other SEO’s, it really had me thinking more and more about Bing. We (the people) need Bing to succeed! We need Bing to compete with Google when it comes to Search and take up more and more of search market share. Here are my 5 reasons why:

Reason #1. Google is overly promoting it’s own properties & content pushing out brands that are in competition with them.

Reason #2. Google has no real incentive to drastically improve it’s algorithm a.k.a Batman needs a Joker to keep the story interesting.

Reason #3. There’s a desperate need for 2 Search strategies i.e Trust & Authority vs. Social Emphasis. Aged/Linked content vs. More Up-To-Date content etc.

Reason #4. To prevent future AntiTrust cases against Google a.k.a “the secret sauce is too good!” This could really affect Search as a whole not just Google.

Reason #5. There’s nobody else left to fight Google therefore Bing must step up and assume the mantle. If not Bing who? If not now when?

Agree with these? Disagree with any of them? I’d like to hear your thoughts.

It’s because of this that I personally am going to make a commitment to start using Bing more often. To challenge it. To find what works and what doesn’t. If I have a hard time looking for something than I’m going to pester the Bing search team. Whatever it takes to help them move along. If you agree with 1 or more of the reasons I have stated above… then join me and let’s start using Bing more often!

Side note: I would love to dive more into each of these… but this is one of my “short thoughts.” So for that reason i’m keeping it short. If you would like me to write about any of these in more detail, let me know in the comments below and I will put something together.