Can you believe that? According to some recent studies only 24% of all Tweets actually contain Hashtags. And of that 24% i’m going to guess that at least 60% of those users don’t know how to use Hashtags and are putting way too many in their Tweets! This infographic provided by the wonderful Lori Taylor (a leading social media consultant) provides this and other interesting statistics relating to Hashtags on Twitter. The two notable are: Tweets that contain hashtags receive 2X more engagement. 17% decrease in engagement when a Tweet contains more than 2 Hashtags. Do you use #Hashtags in your Tweets very often? Have you seen a similar increase in engagement when using them?

Most Internet Marketers have jumped on the Pinterest bandwagon by now. We know that when it comes to online marketing, Pinterest is the new FaceBook. The new Twitter. The new top way to increase brand awareness and drive traffic to your site. If you weren’t already aware of the power of Pinterest in driving traffic, take a look at this: in January of this year, Pinterest drove more traffic to websites than YouTube, LinkedIn, Google Plus, and Reddit… combined! You read that right… Pinterest has now become more valuable for driving traffic than several of the other popular social networks combined. When planning and implementing your Online Marketing Campaigns, it has now become invaluable to incorporate Pinterest into your game plan. Without it, you will soon (if not already) start losing traffic to others who are making smarter decisions… a.k.a. using what works… a.k.a. getting on Pinterest! In case you [...]

If you haven’t read the book The Zen of Social Media yet I highly recommend it. It’s a great read to say the least. In it you learn a ton of cool things about Social Media Marketing but 1 concept stood out to me by far more than others. It’s called A.C.T and it stands for: Attract: generating traffic and attention through Social Media efforts Convert: converting that traffic into consumers of your content Transform: transforming your consumers into happy customers who provide social proof for your brand An interesting thing I want to point is the Convert part of A.C.T. Many people get caught up in thinking you have to generate traffic from social media and immediately convert that traffic into buyers of your product or service. But the conversion process in social media is different… You have to first convert that social media traffic into Consumers of your [...]

Managing all of your social media profiles can be very difficult. Managing all of your social media profiles the way they SHOULD be managed in such a way to where they provide you great personal benefit and success can seem nearly impossible! I have found that the only way you can really do Social Media right is A) you have to come to the realization that it takes time and effort, B) you have to manage your time efficiently and have a specific game plan in place and C) you must hold yourself accountable to that Schedule and that Game plan. As you can imagine I have had my own difficulties being efficient in my Social Media efforts just like many others have. It’s not easy. But over the past few years I have developed a regimen that I am comfortable with and that seems to be working for me. And of [...]

So there’s all this data coming out right now in the world of Internet Marketing on Pinterest, the new social media powerhouse which is taking the “webernet” by storm. Many webmasters are already seeing Pinterest as their #1 referrer of social media traffic. Crazy! Because of this many (did I say many? I meant ALL) Social Media, SEO, and Content Marketing experts are discussing strategies and concepts for leveraging the new social media outlet. And there’s been some great articles with some fantastic strategies. Here are a few: The Ultimate Guide to Mastering Pinterest For Marketing 7 Creative Ways Your Brand Can Use Pinterest Pinterest: Link Building & SEO Strategies The strategies are great! But should men be on Pinterest? A one-minute tour of Pinterest and you quickly get the idea, this thing is all about “pinning” things, commenting, and oh yeah it’s definitely for Women! It’s as women centric as the [...]

How can you leverage Google+ to help you better promote your blog? This is a question I’ve been getting often and I wanted to take some time to share with you how I am using it in my blogging strategies. In this article I breakdown the 8 steps to success in leveraging Google+ to help you drive more traffic to your blog and get more followers. But first… a few of my thoughts on Google+. Twitter + Facebook + LinkedIn = Google+ Google+ doesn’t have all the features these other 3 social powers have. It does however give you a little bit of each which in and of itself is very powerful. To me Google+ has these elements in common with Facebook, Twitter, and Linkedin: The social connectivity prowess of Facebook The communication/broadcasting ability of Twitter The business attractiveness  of LinkedIn Add to these three the email integration of Gmail and the new [...]