Archive for the Marketing Category

I love funny t-shirts! Bustedtees.com as well as Snorgtees.com are two websites that I check often to see what new shirts are available. I swear they have the funniest shirts you can find anywhere. But one problem I do have is that I don’t always appreciate the crude humor. I enjoy the clean stuff, stuff that makes me laugh without having to be “dirty”. Both Bustedtees.com and Snorgtees.com have a ton of both clean humor and dirty humor tee shirts. Here’s an example of some of their stuff:

So what I decided to do is create CleanTees.net - a compilation of all the clean/funny tees from both sites combined. So if you appreciate clean humor like me, you can just use CleanTees.net to search through all the clean ones, without having to view the dirty ones. I have not yet added all the snorgtees.com apparel quite yet. But all of Bustedtees.com is in there. As well as some funny tees from CafePress.

From an affiliate marketing perspective, this idea came from a frustration of having to look through crude humor to get to clean humor. So I decided to create an avenue for people who are interested in this topic. I spend about 1-2 hours every week updating the site to keep it the most up to date with new products. The images are Ads that come from my Commission Junction account. I get $5 for every purchase that comes through my website. The website itself is a simple CSS template, that I customized. The website overall took me a total of 3 1/2 hours to completely put together! Not too bad!

I am now welcoming advertisers for this website for web development and web design firms who have experience in working with the various open source web based tools that are out there. I get many requests for web development and web design work from this blog each month. And although these requests come much appreciated, I am turning more of my time away from doing web development to spend more time on this blog and other open source projects that I contribute too to help further the open source cause.

If you are a web development or web design firm with experience working with any open source scripts, and are looking to get more new customers, advertising on this blog is the thing for you. Send me an email at chase@evolveapproach.com if you are interested in information concerning advertisement opportunities. Thank You!

For all business professionals marketing themselves is a vital part of life. Whether you are a business owner or even a teacher, your ability to “market” yourself allows you to take advantage of opportunities that others are unable to capitalize on. The Internet has and is continuing to provide us with the perfect tools to allow us to do this effectively and efficiently. Many people know these tools as Social Networking Tools.

Starting with MySpace and now Facebook, social networking has become an everyday language for many people across the world. But these sites have not only proven to be valuable for dating purposes, but for business purposes as well. Thank you Linkedin.com for helping us understand that we can build social networks through the web of business professionals. But how many of us professionals have an account with some of these main social networks? How many of us capitalize on these tools not for dating, but for business? Every business professional needs to have a profile on at least 1 of the 2 main networks being MySpace and Facebook. And every business pro must have a profile with Linkedin.com.

Don’t believe me? Try doing a Google search for a person you know. Chances are that if they are on the internet at all, it’s probably a facebook or myspace page that it links to. Do a search for my name on Google and you will see Facebook and Linkedin pages that point to me. I call this having a Personal Professional Presence on the web. For example, if you are a small business owner you are probably marketing your company pretty heavily on the web. Building websites, sharing business cards with your website address on them etc. What you must realize is that not only does your company have marketability, you do as a person as well. Sometimes you as a person have more market capability than your company does. For example if you are a Dentist, you have the incredible ability to market yourself to your patients in many many ways. Many times Dentists don’t even have logos or practice names at all. Ever seen a dentist office where the name of the practice is the name of the dentist? That’s because marketing yourself in the dental industry is critical. People need a dentist they can trust.

So with all that said go start “eProfile” right away and stay on top of it. You can start by using the following sites:

  • MySpace.com
  • Facebook.com
  • Linkedin.com

And I have to put in a plug for my own project that I have put together. And that is Realedin which is a social network for real estate professionals. We are all involved in Real Estate in one way or the other. This tool has been designed to help people build a network of real estate professionals they can trust and communicate to no matter where in the world for advice, information, resources etc. Good luck and enjoy your social networking profile experience.

In case you are asked to write press releases like I have had to lately, I have some information that you might find helpful. ShoeMoney is a blog I read often and refer to for great information. The author gave a good little template for writing press releases. The name of his post was titled “A Guide to Press Releases for Bloggers” but I think you will find this helpful even if you are not a blogger.

“Template
Title [Something Short and Sweet]

Description [ 2-3 Sentences About What the Press Release is about. A short summary

City, State, Date – The first paragraph should answer the following questions: who, what, where, when, and why? If you include those 5 elements, you have a great press release introduction. Who is the press release about, what is it about, where and when did the event take place, and why is it significant.

The second paragraph of the press release should expand on the topic of the press release. If you launch a product, give a description of the product and why it is the best. If you launched a new section of a website, tell why people should read it and what they can find there.

“Next, you want to include a quote from a company official / site founder.”
This paragraph should include information on pricing [if applicable] and expand on any information from the quote or in the second paragraph of the release. Product availability should also be here if it has not already been mentioned. [again, only if you are selling a product].

“Here you want a quote from an industry expert or a satisfied customer”
Finally, end the press release by a few sentences on a website that they can visit for more information.

### [Ends the Press Release]

For Additional Information, Contact
Contact Name:
Company Name
Telephone Number
Fax Number
Email Address:

[The contact information will help news sources contact you for more information. Most online press release distribution outlets also require you to enter this information in separate fields when submitting the press release.]“

I think you will find, like me, that this can be a very helpful template in writing a press release for your company and/or employer. Hit me up with some feedback if you have any on this template or what better ones you many know of.