There are several ways to market to a specific crowd through old-school market tactics such as billboards and television commercials. But with the Internet, such tactics have been trumped by newer marketing strategies. Using the Internet is a great way to market a product, attract people to new sites and gain customers in almost any business venture. Not sure where to start? Here are six ways to maximize your online presence and attract new users through online marketing. 1. Search Engine Optimization (SEO) SEO is a great tool for gaining new customers using Internet search engines. SEO services can increase the ranking of any web page to make it more prominent to search engine users. Cross linking the pages of a website will increase links to the most important pages. It is useful for improving a website’s visibility and ultimately increasing customers and sales numbers. According to a study conducted [...]

So maybe you just need to brush up on your SEO knowledge. Or maybe you’re learning SEO for the first time. Either way … I wanted to create a quick 7 day program that will help do either one. Each day has reading material and a task for you to perform before you move on to the next day. Day 1: The Beginner’s Guide to SEO from SEOMoz This guide from SEOmoz has been read by over 1 million people who are looking to either a) learn SEO or b) brush up on their SEO skills. This free guide covers the basics of how Search Engines like Google work and how to make your site search engine friendly. Link: material/curriculum Your Task: Leave a comment below on the top 3 new things you learned about SEO that you didn’t know before reading this guide. Day 2: Search Engine Ranking Factors from [...]

After attending ad:tech 2011 San Francisco earlier this week and walking around speaking with the various companies from booth to booth, I couldn’t help but ponder on 1 very important fact that kept entering my mind. The fact that Organic Traffic is the gold mine everyone in the Online Advertising industry is searching for! As I walked around speaking with the various affiliates, ad networks etc. I couldn’t help but feel like everyone was just feeding off the same type of “crap traffic” and trying to find new innovative ways to monetize it. Which led me to my next thought… Organic Traffic… Now That’s What All These Marketers Want! And they are having a tough time obtaining it. Which is why it’s so important for you and I to continue to work hard and develop new skills & knowledge when it comes to Organic Internet Marketing tactics. It’s not only [...]

Hey friends! I wanted to let you all know that I will be in San Francisco this week attending ad:tech. I’ll be there both Tuesday and Wednesday walking around and chatting with the various vendors and companies that I have on my “to talk to list.” Keynotes I Hope To Be Attending: Arianna Huffington – Huffington Post Guy Kawasaki – Alltop Bonin Bough – PepsiCo Booths I Will Be Visiting: Google (of course) IdeaLaunch Linkedin Sedo.com The Nielsen Company Trellian comScore Dynamic Video Extole Flite Full Sail University Made in Social MyLikes OpenX SocialAnnex SocialTwist Hit me up on Twitter @chasesagum if you want to meet up… discuss strategy, business, grab a bite etc. Or leave a comment below. Looking forward to seeing everybody!

What is Organic Internet Marketing? It’s really simple actually. It’s Internet Marketing only with the word “organic” at the beginning. It’s not about buying your customers, it’s about attracting people naturally by providing great value first then turning them into customers later. Not sure I need to make this next point but I will anyways. Organic Internet Marketing is DIFFICULT! Much more difficult than any other means of Internet Marketing. It takes a tremendous amount of patience, hard work and creativity to be successful with it. But the rewards are much greater than what media buying can provide. I’m writing this because I want you to understand what the 4 fundamental elements of Organic Internet Marketing are… so that you can begin to create your own strategy for your business. Below I want to break down each element of Organic Internet Marketing so you can begin to make an official [...]

Okay so what’s my intention with this blog post? Well to put it simply, Internet Marketers in general are GENIUS in their ability to hide the facts behind what makes their marketing campaigns successful. It makes sense right? If you were making thousands or even millions off a certain method… why in the world would you want to share it? At the same time my argument is… if you think you are so intelligent and great at Internet Marketing why are you so afraid to share what it is you have learned? If you really are skilled and savvy at this Internet Marketing thing, you won’t be intimidated or threatened by the thought of someone “taking your idea and running with it.” So now you see why I wanted to write this article so badly. I’ve actually debated publishing it for quite some time because of the potential backlash from the Internet [...]