KissMetrics put together another fantastic infographic, this time about the Future of Paid Search (PPC). One interesting fact the data shows in this infographic is how close Paid Search spending is getting to TV advertising. It’s inevitable that Paid Search will surpass TV advertising but to see the data and see how close the two already are is pretty shocking. This infographic also shows a breakdown of Google vs. Bing in Paid Search by industry which is also quite interesting. For example of all major markets the Financial Sector is the sector where Bing is making up the most ground. (even though they are still way behind Google).

The team at KissMetrics always puts together such great infographics and this most recent one is no different. It’s about calculating the lifetime value (LTV) of a customer. Pretty cool stuff. The coolest part of this infographic is the part that shows the different mathematical equations for calculating LTV. Check it out: Thanks to KissMetrics for putting together this helpful and informative infographic.