The Content Strategy Archives

Written on December 5, 2013  /  with one comment  /  in the Content Strategy category.

TheBlaze.com Could Double Traffic If They Did These 10 Things

The Blaze is one of the fastest growing sites on the Internet today, and maybe the fastest growing reliable news source in the World right now. And that’s no exaggeration. Consider these numbers… an Alexa U.S rank of 142 and a Alexa Global rank of 564! According to Quantcast, a total of around 18 million unique visitors hit theblaze.com each month. Not bad for a site that was originally launched in 2010, a mere 3 years ago. So the crew over at The Blaze doesn’t need my advice right? Not with 18 million unique visitors every 30 days right? Well that was my initial thought too, until I started to find some glaring holes in their online marketing strategy. I found these because I personally am a Blaze subscriber, and as a subscriber I would try to find stories in certain mediums from the Blaze with no luck. So I […]

Written on November 6, 2013  /  with no comments  /  in the Content Strategy category.

Topic or Niche Specific “Drudge Report” Type Sites

If you’ve never been to the Drudge Report before then chances are you are you might be a cryogenic-ally frozen caveman stored away in a dinosaur museum somewhere. Or you’re just stupid (just kidding.) But seriously i’m going to just assume you’ve been to the Drudge Report before so you know what I’m talking about. I feel safe making this assumption since the Drudge Report website receives an estimated 1 Billion page views monthly according to a Mediaite report late last year. Chances are you are at least one of those page views. Here’s the crazy fact that blows my mind: the Drudge Report has approximately 14 million U.S readers per month and has an estimated value of somewhere between $50-100 million. Wow! Let’s just assume the low end of that value, $50 million. And here’s the craziest fact of all, it’s really at it’s core a single page website. […]

Written on October 28, 2013  /  with one comment  /  in the Content Strategy category.

There’s Too Much Content Being Published

Reading this infographic will make your head spin. Imagine living in a world where every 24 hours on the Internet 2 million blog posts are published. Imagine in that same time span 864,000 hours of video were uploaded to YouTube. Add to that another 532 million status updates on Facebook along with 250 million photos being uploaded. Is your head spinning yet? This data is from 2012, so you can imagine what those same metrics look like now. Oh and what other major types of content am I not including here? How about Tweets on Twitter, photos on Instagram, Pins on Pinterest, and news content from news publications. Add this all together and you know what you have? TOO MUCH FREAKING CONTENT!!! Too much to consume, too little time. Is it possible that there are more people who are publishing than people who are reading, viewing or consuming? If everyone […]

Written on June 21, 2012  /  with no comments  /  in the Content Strategy category.

3 Ways to Ignite Your Creativity and Produce Content People Are Desperate to Read

How many times have you sat staring at an empty computer screen with no idea what you’re going to write about? If you are like most people then it’s probably a regular occurrence. The problem isn’t that you lack the knowledge to write something that’s going to blow people away. It’s just that you can’t seem to type the right words into the computer. The good news is, it’s easy to fix. Or, the alternative is continuing to deliver content which is well below your best. Here is a list of 3 things you can start doing today to reignite your creativity and begin writing blog posts that matter. 1. Catch them while they’re hot Most of your genius ideas are locked away in your subconscious mind. It means they’re hard to catch; but not impossible. They get released throughout the day and you just have to be ready for […]

Written on June 17, 2012  /  with no comments  /  in the Content Strategy category.

Getting Started with Infographics

It can cost you anywhere between several hundred and several thousand dollars to have a professional make an infographic for your website. If you’re not prepared to pay that kind of money, you can make one all by yourself – there are fantastic tools out there that will make it easier even for those without much graphic skills, and many of them are free. But there’s more to it than just creating a nice looking picture… The Preparation Stage First things first: decide on what kind of data you want to visualize, and what type of visualization would suit it the most. Infographics that tell stories are obviously the most appealing, but graphs, pie charts, Venn diagrams and similar simple representations can sometimes be all you need, especially if you’re trying to visualize statistic data. The first step is to find the data you want to visualize (if you don’t […]

Written on June 11, 2012  /  with no comments  /  in the Content Strategy category.

Who Can Produce Video Content Better and More Efficiently?

This question in my opinion is the key to who succeeds in online marketing moving forward. Whoever can solve these two issues in Video Marketing is going to create huge opportunities for themselves in the coming months and years. Let me explain. A quick scan of YouTube search results for search query of your choosing and you will quickly see three types of video: Videos that have high production value (filmed and produced professionally) that cost x amount of thousands of dollars each to create. Videos that have low production value and were quickly created by a phone, flip camera etc. Videos that may contain higher quality video and/or sound but were not originally created by the uploader (copyright stuff). Number 3 is something that Internet Marketers have to stay away from so really, the first 2 types of video are what marketers currently have to deal with. See where […]

Written on June 9, 2012  /  with no comments  /  in the Content Strategy category.

You’re Behind If You’re Not Publishing Video Content Regularly

Video marketing scares the crap out of me for 2 reasons. 1) it means I have to talk in front of a camera (huge fear of mine) and 2) it is becoming the most important form of content online. See most of us are visual learners and consumers and we humans would much rather watch a video online than read an article. You and I must be publishing videos regularly! So what does this mean exactly? It means that if you and I want to survive as organic internet marketers we have to adapt and start creating high quality video. Here are 5 facts about video we need to understand: Video content has to be short and to the point with something changing on the screen every 5-10 seconds. YouTube is the second largest search engine in the world and is thus critical to your video marketing campaign. Google integrating […]

Written on May 8, 2012  /  with no comments  /  in the Content Strategy category.

Creating Quality Traffic with Article Marketing

Article marketing has been on a bit of a roller coaster ride in the last eighteen months.  The major search engines’ attempts to clean up their results have led to the disappearance of many article marketing sites.  Article marketing as a sales strategy is nothing new, just a re-vamped version of advertorial marketing techniques used in traditional print media.  The problems with article marketing were simply that, like many areas of the internet, it is an ‘unregulated’ industry.  Anyone with a minimum of two fingers and a keyboard can write effective articles, right?  Or maybe not.  Article marketing can still be very useful as a manual link building technique as long as it’s approached with a little care and attention.  The main aim of any article SEO strategy is to increase links to your site, the important part of creating links, especially today, is focussing on quality links.  SEO has, […]

Written on May 14, 2011  /  with no comments  /  in the Content Strategy category.

Content Marketing + Transparency = Long Term Success

Trans-par-en-cy a) the quality that makes something obvious or easy to understand b) lack of hidden agendas and conditions, accompanied by the availability of full information required for collaboration, cooperation, and collective decision making. c) Minimum degree of disclosure to which agreements, dealings, practices, and transactions are open to all for verification. d) Essential condition for a free and open exchange whereby the rules and reasons behind regulatory measures are fair and clear to all participants. definitions via Merriam-Webster and BusinessDictionary.com All Industries Lack Transparency Some just more than others. For example I can tell you from personal experience that the SEO Industry has far more transparency in it than the Online EDU industry. But having said that the SEO Industry still has it’s fallacies that a user can easily fall victim to. The fact is that all industries lack the transparency that customers are looking for. So logically if […]

Written on April 22, 2011  /  with 3 comments  /  in the Blogging, Content Strategy, SEO category.

How to Rank & Score Quality Content with Intelligence

Everybody loves to use throw around the buzz word “quality content.” And a simple Google Search query for “quality content” will lead you to even more discussion debating what “quality content” actually is. But forget theory… let’s get down to some nitty gritty numbers shall we? Below is a ranking/scoring system I created for measuring Quality Content with intelligence. The basis or foundation of this scoring system relies on 3 things. 1) that this content is actually blog content rather than traditional static web content, 2) the goal for this content is to be “remarkable” and 3) the other goal is for this content to be Evergreen Content. So… let’s get started. 1. How Was the Content Received Socially? First I like to see how an article performed socially. Was it engaging? Did it catch people’s immediate interest? These answers and more can be answered simply by how well the […]

Written on March 15, 2011  /  with no comments  /  in the Content Strategy, SEO category.

SEO Strategy: Bringing Old Websites Back to Life

10 specific steps for bringing an old website back to life and increasing traffic from Google organic search. So let’s say you find yourself in a situation where you are having to take an old or aged website and increase it’s traffic from Organic Search sources. Mainly Google, Bing, and Yahoo! Oh there’s so much that can be done. But where do you start? What should you be putting your effort towards and what should you ignore? The answer is of course Search Engine Optimization. But what specifically should you be doing? Let me show you what I do with old/aged websites. Recently I had the privilege of reconstructing an aged website for SEO purposes and I wanted to take some time to share with you the strategy and the specific steps I took to drastically increase traffic from organic search. The following are the steps I took (shortly before […]

Written on December 29, 2010  /  with 2 comments  /  in the Blogging, Content Strategy category.

Content Funnels For Blogs – A Helpful Guide

Note: this article was specifically created for bloggers who’s goal (or one of their goals at least) is to acquire customers via their blogging efforts. Q: Why in the world would you need a Content Funnel for your blog? A: Because customers needs vary depending on where they are in the decision process. To understand the nature and purpose of a Content Funnel let’s first explain what a Sales Funnel is… since it’s similar in principle. Content Funnels = Nurturing Your Leads Okay so if you have a blog that generates a decent amount of traffic, you have probably ran into a problem that many other bloggers face. The ability to turn those visitors into customers. It’s a problem that plagues bloggers of all kinds from the Corporate blog to the Citizen Journalist style blog and everywhere in between. What’s the source of this problem? Simply put it’s that blog […]

Written on November 13, 2010  /  with no comments  /  in the Blogging, Content Strategy category.

Build a Content Strategy For Your Blog

A well thought out Content Strategy can have a profound effect on your blog. Think of it as being a Business Plan specifically for your blog. Learn step-by-step how to create one that will help your blog grow exponentially! The term Content Strategy as it relates to blogging used to have a simple meaning for me… the overall plan/purpose/concept behind a blog. Oh boy was I wrong! Very wrong. I have learned these past few months the power an official, in depth content strategy can have on a blog. Let me explain in more detail. Over the past couple of months you have seen me write about many things related to Blogging as a Business. I’ve covered everything from the Flagship Strategy to performing a Content Audit on your blog. During this process I started to find out that my blog (this one of course) was lacking some specific direction […]

Written on October 20, 2010  /  with 4 comments  /  in the Blogging, Content Strategy category.

The Super-Effective Content Audit for Bloggers

How to Perform a Super-Effective Content Audit For Your Blog + 7 Reasons Why You Should and 6 Things To Track How you like that for a sub-headline huh? JK. I want to write to you a little bit about Content Audits and more specifically content audits for your blog. What are they? What are the benefits of them? How should they be done? All of that I want to cover here in this article. But let me start off first by saying that ever since I did a full content audit on this blog, I have received more visits, more page views, and more conversions (comments, RSS subscriptions etc.) than ever before. So you know I think this is a great strategy. Why You Should Perform a Content Audit on Your Blog Keep an inventory of all your published content. This will enable you to have a better understanding […]

Written on September 7, 2010  /  with 3 comments  /  in the Blogging, Content Strategy category.

The Bill Belichick Game Plan for Blogging

10 Things to Develop For Your Blog Other Than Just Content Most people that fail to monetize their blog(s) do so because they lack both the high quality content that is needed to attract readers and a strong overall plan for the blogs direction. There is plenty of discussion around the web for how to create better blog content. But what I wanted to bring up in this article is the importance of having a Game Plan for your blog. It’s this “game plan” I believe that helps bloggers visualize their goals and actually achieve them. It’s the game plan that serves as a foundation for your blog and helps you build one day’s momentum on top of the next. Why the Bill Belichick Game Plan? If you are a sports fan than you are aware of Coach Belichicks’ ability to lead his New England Patriot football team to victory […]

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