The Blogging Archives

Written on October 20, 2010  /  with 4 comments  /  in the Blogging, Content Strategy category.

The Super-Effective Content Audit for Bloggers

How to Perform a Super-Effective Content Audit For Your Blog + 7 Reasons Why You Should and 6 Things To Track
How you like that for a sub-headline huh? JK. I want to write to you a little bit about Content Audits and more specifically content audits for your blog. What are they? What are the benefits of them? How should they be done? All of that I want to cover here in this article. But let me start off first by saying that ever since I did a full content audit on this blog, I have received more visits, more page views, and more conversions (comments, RSS subscriptions etc.) than ever before. So you know I think this is a great strategy.
Why You Should Perform a Content Audit on Your Blog

Keep an inventory of all your published content. This will enable you to have a better understanding of what you [...]

Written on October 17, 2010  /  with 3 comments  /  in the Blogging, SEO category.

Link Building Guide for Bloggers

Okay let’s get 1 thing straight. Link Building is important. If you want your content to be visible to more people on Google you need to get some links to get ranked higher. But as a blogger if you are too aggressive in your link building tactics in will backfire big time! That is why everything a blogger does must be natural and helpful to it’s community.

But before I dive into this topic any further, I want to make sure I clarify 1 very important thing. Link building is a complete waste of time if your content sucks! And i’m not the only person who says this. Read Copyblogger’s article on Link Building Strategies. Not only is important that your content doesn’t suck, your content is also your #1 most used link building technique. The better your content, the more natural links you get. It’s really that simple.
But what about [...]

Written on September 7, 2010  /  with 3 comments  /  in the Blogging, Content Strategy category.

The Bill Belichick Game Plan for Blogging

10 Things to Develop For Your Blog Other Than Just Content
Most people that fail to monetize their blog(s) do so because they lack both the high quality content that is needed to attract readers and a strong overall plan for the blogs direction.
There is plenty of discussion around the web for how to create better blog content. But what I wanted to bring up in this article is the importance of having a Game Plan for your blog. It’s this “game plan” I believe that helps bloggers visualize their goals and actually achieve them. It’s the game plan that serves as a foundation for your blog and helps you build one day’s momentum on top of the next.
Why the Bill Belichick Game Plan?

If you are a sports fan than you are aware of Coach Belichicks’ ability to lead his New England Patriot football team to victory year after year. Bill [...]

Written on August 25, 2010  /  with 2 comments  /  in the Blogging, SEO, Wordpress Tips category.

Speeding Up Your WordPress Blog: 5 Quick Steps

Okay so now with this whole Google Caffeine thing we know how important loading speed is for your website when it comes to SEO. Not to mention the fact that you would hate to think that your visitors are having to wait and wait just to view your content. If you are running WordPress (there’s a good chance you are) and you are in need of speeding up your site/blog there are a few quick fixes you can make that will improve your speed dramatically. Here are 5 quick steps you can make:

Making WordPress Run Faster
I will not list what everyone else seems to mention on this subject and that is “faster web hosting” as i’m going to assume that is obvious and you are already doing what you can in that area. These steps will help you regardless of your hosting situation (shared, grid, vps, dedicated etc.) and should [...]

Written on July 24, 2010  /  with 4 comments  /  in the Blogging, Site Conversion category.

7 Visual Tips for Creating a Great Blog Post

There is much discussed on the web for how to “write” a better blog post. But often times its the visual elements of an article that make a blog post great. I’m sure you have seen examples of these visual elements throughout the Blogosphere, particularly with more popular tech blogs such as SEOMoz, Smashing Magazine, and Mashable just to name a few.
I have 10 specific tips for you to help you increase the visual appeal of your blog posts. Combine that with your stellar writing/blogging skills and you will be crashing your server with traffic in no time. Let’s take a look at these 10 elements:
1. Graphs
Showing off data that helps support the points you are making in your blog posts is one of the great ways to add some cool visual elements and increase the appeal of your posts. SEOmoz has some great examples of how to use charts [...]

Written on June 28, 2010  /  with no comments  /  in the Blogging category.

5 Things I’ve Learned About Blogging Over the Years

I’ve been blogging for more than 5 years now and along the way I have learned many great and powerful lessons about blogging and publishing web content. There are 5 specific things I have learned that I would like to share with you, in hopes that you don’t make the same mistakes I have.
1. The Content Better Be Damn Good!
Its not good enough to just throw up average blog posts on your blog. Each one needs your best effort, even if it takes you longer to put it together. Go the extra mile with your blog posts. Your readers will appreciate your effort and reward you for it by sharing it with their friends. Each one of your blog posts should have 5 attributes:
1. Unique – different from everything else out there
2. Engaging – has the ability to suck people in
3. Convert – can convert readers into specific [...]

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