Note: this article was specifically created for bloggers who’s goal (or one of their goals at least) is to acquire customers via their blogging efforts.
Q: Why in the world would you need a Content Funnel for your blog?
A: Because customers needs vary depending on where they are in the decision process.
To understand the nature and purpose of a Content Funnel let’s first explain what a Sales Funnel is… since it’s similar in principle.

Content Funnels = Nurturing Your Leads
Okay so if you have a blog that generates a decent amount of traffic, you have probably ran into a problem that many other bloggers face. The ability to turn those visitors into customers. It’s a problem that plagues bloggers of all kinds from the Corporate blog to the Citizen Journalist style blog and everywhere in between.
What’s the source of this problem? Simply put it’s that blog readers generally are researchers by nature. [...]

8 Metrics You Should Track + The 1 Tool That Get’s The Job Done
The purpose of Social Analytics in blogging is to track the Engagement power (or lack thereof) of your blog. It’s all about combining the typical Web Analytics data such as visits, pageviews, bounce rate etc. with data from Social Media sites such as how many retweets and Facebook likes.
If you are reading this post I’m going to assume that you are already aware of the importance Social Media has on blogging. It’s critical to say the least. Without it your super-awesome blog posts are like having a Aston Martin but no gasoline to drive it. Your blog posts are not given the “fuel” necessary to get “out there” if you will. This is why Internet Marketers are always talking about how important their social media campaigns are.
So enough of the small talk. Let’s get into this topic of Social [...]

The Onion Method =The Best Method to Protect Your WordPress Blog from Hackers
Many people look to that 1 big thing to help them keep their blog safe from hackers. Well I’m here to tell you that there is no 1 thing that can save you. However there is a combination of things that when working together, actually can.
I call it the Onion Method to Protecting Your WordPress Blog. 1 layer on its own is hardly anything but multiple layers all working together to form 1 big layer is powerful.

So I urge you… instead of looking through these 10 steps and just following 1 or 2 of them, follow all of them instead. You won’t regret it. Take it from someone who has had his blog (this one) hacked 3 times. These are not just 10 steps that I did some form of research on to write some nifty little blog [...]

How do you increase your blog readership? The common answer is something like this… “just write better content and write more often!” While this is SO SO true, there is a very good chance that you are already doing this and have hit a bit of a ceiling when it comes to increased traffic. Well here are some goods to help you.

Step 1: Build a Content Strategy
A well thought out Content Strategy can have a profound effect on your blog. Think of it as being a Business Plan specifically for your blog. Learn step-by-step how to create one that will help your blog grow exponentially! In this article I guide you step-by-step to help you develop a comprehensive content strategy.
Step 2: The 10% Better Content Rule
Learn how and why you need to not worry about whether or not content is already published on the web by a competitor and more about [...]

A well thought out Content Strategy can have a profound effect on your blog. Think of it as being a Business Plan specifically for your blog. Learn step-by-step how to create one that will help your blog grow exponentially!
The term Content Strategy as it relates to blogging used to have a simple meaning for me… the overall plan/purpose/concept behind a blog. Oh boy was I wrong! Very wrong. I have learned these past few months the power an official, in depth content strategy can have on a blog. Let me explain in more detail.
Over the past couple of months you have seen me write about many things related to Blogging as a Business. I’ve covered everything from the Flagship Strategy to performing a Content Audit on your blog. During this process I started to find out that my blog (this one of course) was lacking some specific direction in certain [...]

What would you do if you had $30,000 to invest into your blog? How would you use those funds specifically?
Let’s envision for a moment that you had $30,000 to invest into your blog. How would you invest those funds in order to get the most return on your investment? What specifically would you invest that money into?  Well I have actually given this much thought and below are my notes that I took. My hope is that you can use this as a source for “inspiration” for when you do have that $30K.
Sure anyone can spend $30K. But spending it wisely and not only getting the quickest return on your investment, but also building a great asset online for yourself is the trick. After much though and brainstorm here is what I would do. This works for both existing blogs or blogs that you plan on starting.
$5,000 = 100 Guest [...]